Paid media for dental practices
New patients for the treatments that grow your practice.
A new patient is worth far more than one visit, and an implant or clear-aligner case is worth more still. We build campaigns that separate high-value treatments from routine care, follow healthcare advertising policies, and measure success in booked new-patient appointments.
The playbook
How we run ads for dental practices
Treatment-specific campaigns
Implants, All-on-4, Invisalign, veneers and emergency dentistry each get their own keywords, budget and landing page.
New-patient intent
Targeting "new patient," "accepting insurance" and "open Saturday" searches, with your accepted plans clearly stated in ads.
Policy-aware setup
Healthcare ads have extra rules on Google and Meta, especially around audience targeting. We design campaigns to stay within them.
Front-desk feedback loop
Call tracking set up to avoid recording patient health details in ad platforms, with booked-appointment tracking your team can actually keep up with.
Channel mix
Where we usually start
The audit decides the final mix based on your market, your reviews and your current accounts. For most dental practices, it starts here:
- Google Search ads
- Google LSA (where available for dentists)
- Yelp Ads
- Meta (cosmetic & new-patient offers, policy-compliant)
Dental advertising: common questions
Are you HIPAA compliant?
We set up tracking and reporting to avoid sending patient health information to ad platforms, and we don't need PHI to run your campaigns. If your practice requires a Business Associate Agreement for any part of the work, we'll go through it with you before starting.
Should I advertise cleanings or high-value treatments?
Usually both, but separately. New-patient exams fill the chair over time, while implants and aligners carry the immediate revenue. We set budgets based on your capacity and goals.
See what's possible for your dental business.
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.