Paid media for HVAC companies
Book replacements and repairs in every season.
HVAC demand swings with the weather, and so should your budget. We shift spend toward cooling or heating as temperatures change, push replacement and install leads when they're worth the most, and keep the phones busy in the slow months with maintenance and tune-up offers.
The playbook
How we run ads for HVAC companies
Seasonal budget pacing
Spend rises in heat waves and cold snaps and pulls back in mild weeks, instead of a flat budget that runs dry when demand peaks.
Replacement vs. repair
System replacement, heat pump and ductless campaigns are separated from repair calls, so high-value leads get their own budget and bids.
Membership & tune-up offers
Shoulder-season campaigns that sell maintenance plans and fill the schedule.
LSA + Yelp coverage
Google Guaranteed placement for urgent "AC not working" searches, and a strong Yelp presence for comparison shoppers.
Channel mix
Where we usually start
The audit decides the final mix based on your market, your reviews and your current accounts. For most HVAC companies, it starts here:
- Google LSA (Google Guaranteed)
- Google Search & call ads
- Yelp Ads
- Meta (seasonal offers & retargeting)
HVAC advertising: common questions
How do you handle the slow season?
We lower spend on urgent repair terms and move budget to tune-ups, maintenance plans and replacement financing offers, so you're not paying peak prices for low demand.
Can you promote financing or rebates?
Yes. Financing and current utility or federal incentives can be powerful in replacement ads. We keep claims accurate and make sure they match your actual offers.
See what's possible for your hvac business.
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.