Paid media for plumbers
More water heater, repipe and sewer calls. Fewer $89 drain cleans.
Plumbing is one of the strongest categories on Google LSA and Yelp, because when a pipe bursts, people search and call right away. We set your campaigns up to win those urgent calls and steer budget toward the jobs that carry your margin.
The playbook
How we run ads for plumbers
Emergency call campaigns
Call-only and call-first search ads scheduled around when your team can actually answer, with after-hours routing so 2 a.m. leads aren't lost.
High-ticket job targeting
Water heaters, tankless conversions, repipes, sewer line and slab leaks each get their own campaign, budget and landing page.
LSA job-type control
Only the job types you want, in the zip codes you serve, with weekly lead review.
Yelp for comparison shoppers
Profile, photos and fast replies for people deciding between three plumbers on Yelp.
Channel mix
Where we usually start
The audit decides the final mix based on your market, your reviews and your current accounts. For most plumbers, it starts here:
- Google LSA (Google Guaranteed)
- Google Search & call ads
- Yelp Ads
- Angi / Thumbtack (when cost per job makes sense)
Plumbing advertising: common questions
Is LSA or Google Search better for plumbers?
Usually both. LSA takes the top spot with a pay-per-lead model and the Google Guaranteed badge. Search ads catch searches LSA doesn't serve and give more control over specific job types. We run them as one budget.
Can you get me fewer small jobs?
Yes, mostly through targeting: separate campaigns for high-value services, negative keywords for low-value searches, LSA job types you choose, and ad copy that qualifies the caller before they call.
See what's possible for your plumbing business.
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.