Paid media for personal injury firms
Signed cases, not just expensive clicks.
Personal injury keywords are among the most expensive in all of advertising, so every wasted click hurts. We build tightly controlled campaigns around the case types you want, use Google Screened Local Services Ads to cut cost per lead, and measure all the way through intake to signed retainers.
The playbook
How we run ads for personal injury firms
Case-type separation
Auto, truck, motorcycle, rideshare, pedestrian and premises cases each get their own budget, so your highest-value cases aren't competing with low-value ones.
Google Screened LSA
Pay-per-lead placement with the Google Screened badge, managed with weekly lead review and dispute handling where allowed.
Intake speed & tracking
Call tracking, after-hours coverage and lead routing. In PI, the firm that answers first often signs the case.
Compliance-aware ad copy
Copy written with attorney advertising rules in mind, submitted for your firm's review before launch. Your firm stays the final say on compliance.
Channel mix
Where we usually start
The audit decides the final mix based on your market, your reviews and your current accounts. For most personal injury firms, it starts here:
- Google Search ads
- Google LSA (Google Screened)
- Yelp Ads
- Microsoft Ads
Personal Injury Law advertising: common questions
How do you keep PI cost per lead under control?
Tight keyword and case-type structure, aggressive negative keywords (job seekers, "how to sue," other firms' names when that's not the strategy), geographic focus, ad schedules matched to intake hours, and bidding optimized on qualified leads or signed cases rather than raw form fills.
Do you handle attorney advertising compliance?
We write with state bar advertising rules in mind and avoid claims that commonly cause trouble, such as guarantees and unsupported "best" statements. Final compliance review always rests with your firm. We're not your legal counsel.
Do you work with firms outside personal injury?
Personal injury is our main legal focus. We also take on select practice areas with similar search-driven intake, such as criminal defense and employment law, case by case.
See what's possible for your personal injury law business.
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.