Every job type switched on
Paying for leads on small jobs you don't want to do.
Google Local Services Ads
Get the top spot on Google, and pay per lead, not per click.
Local Services Ads appear above regular search ads, with a Google Guaranteed or Google Screened badge that builds instant trust. You pay for leads, not clicks. Ranking and lead quality depend on how well the account is set up and managed, and that's where most owners fall short.
Is this you?
A good fit if…
- You're a plumber, HVAC company, dental practice or law firm in a category and market where LSA is available
- You started verification but got stuck on background checks, licenses or insurance
- You're getting LSA leads, but too many are wrong job types or outside your area
- You want LSA and Google Search working together instead of competing
What's included
- Verification support: license, insurance and background check steps
- Job types and service categories matched to your highest-value work
- Service-area and business-hours tuning
- Weekly lead review and categorization
- Flagging invalid leads for credit where Google's policies allow
- Review generation strategy (reviews affect LSA ranking)
- Budget and bidding management
- Call answering and booking feedback loop
What we fix
Where Local Services Ads budgets usually leak
Service area drawn too wide
Leads from 40 minutes away you'll never drive to.
Missed calls
Responsiveness is one of the signals Google weighs. A missed LSA call costs you twice.
No lead review
Unmarked, unreviewed leads mean you never spot patterns or flag bad ones.
How we measure it
Success means booked work, not dashboard activity
We track cost per lead, cost per booked job and the share of calls answered. Every week we categorize leads and feed back into job types, hours and budget.
Local Services Ads: common questions
What's the difference between Google Guaranteed and Google Screened?
Google Guaranteed is generally for home service businesses such as plumbers and HVAC companies. Google Screened is generally for professional services such as law firms and, in many markets, healthcare providers. Both require verification, and the exact checks vary by category and location.
Can I get a refund for bad leads?
Google has a process for crediting certain invalid leads, such as spam or job types you don't offer. The rules have changed over time. We stay current and handle the review so you don't have to.
Should I run LSA and Google Search Ads together?
Usually yes. They take different spots on the page and catch different searchers. We manage them as one budget so they complement each other instead of overlapping.
Want a second opinion on your Local Services Ads?
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.
Get my free ads audit No contract · No pressure · Findings are yours