Smart campaigns and default settings
They hide search terms and allow broad expansion. That's fine for Google, bad for your budget.
Google Ads · Search, call & Performance Max
Google Ads that pay for themselves, and prove it.
People who search "water heater replacement" or "truck accident attorney" are ready to hire someone today. We build Google Ads campaigns that show up for those searches and skip the rest, then track every call back to the keyword that earned it.
Is this you?
A good fit if…
- You've tried Google Ads yourself and spent more than you made
- Your current agency reports clicks but can't tell you which ads booked jobs
- You want more of a specific job type: installs, implants, truck cases
- You serve a defined area and want to stop paying for clicks outside it
What's included
- Account audit and restructure (or a clean build)
- Keyword strategy by service and job value
- Weekly search-term review and negative keyword lists
- Ad copy and assets: calls, locations, offers, reviews
- Location and schedule targeting matched to your service area and hours
- Conversion tracking for calls, forms and booked appointments
- Offline conversion import from your CRM, where supported
- Landing page recommendations, or pages we build
- Monthly strategy review with plain-English reporting
What we fix
Where Google Ads budgets usually leak
"Optimize" recommendations auto-applied
Many raise budgets or loosen targeting. We review each one on its merits.
One campaign for every service
A drain clean and a repipe should never share a budget or a bid.
Counting page views as conversions
If Google thinks a page view is a win, it will find you lots of page views.
How we measure it
Success means booked work, not dashboard activity
We set conversion goals around real outcomes: answered calls over a set length, booked appointments and, where your CRM allows, closed revenue. Google's bidding learns from what actually makes you money, not from easy wins.
Google Ads: common questions
What is a good monthly budget for Google Ads?
It depends on your local cost per click, your service area and how much new work you can take on. Rather than quote a generic number, we work back from your break-even cost per lead. Our ROI calculator shows how.
Do you use Performance Max?
Sometimes. Performance Max can work for businesses with solid conversion tracking and enough volume. For most local service businesses, we start with tightly controlled Search and call campaigns and test Performance Max only when the data supports it.
Will you build landing pages?
Yes. A focused landing page per service usually converts better than a general homepage. We can build and host them, or work with your web developer.
Want a second opinion on your Google Ads?
Send us your accounts and profiles. Within a few business days we'll walk you through what's wasting money, what's missing, and what we'd fix first. You can keep the findings whether or not you hire us.
Get my free ads audit No contract · No pressure · Findings are yours